All independent creative directors and graphic designers have been there… You have an awesome client and project that presents an opportunity for you to shine…however, your budget is little and your vision for the project is BIG. You have a minuscule or non-existent budget for stock photography… so what do you do? Instead of settling for mediocre…YOU create your own image library! With a little resourcefulness you can save your client AND yourself hundreds, if not thousands, of dollars and give your project a unique, custom look all your own.
After perusing Taekwondo stock images for a project that I am currently working on, (Ferkile’s Taekwondo in Saint Petersburg, Florida) and calculating the costs for the images that I wanted to buy, I determined that I could borrow props from my client and stage exactly what I wanted instead of settling and save money. I could also create a robust library for all future projects for this client.
Since I am also a professional photographer, I had a distinct advantage. You will, however, be surprised at how much money you can save, even if you are not a photographer, by thinking outside the box and hiring a professional photographer in your network of resources to help you. Many photographers will be willing to work with you at a reduced fee if you schedule a time that is convenient for them. Make sure you have your shots planned out and are organized. Not only will you be able to create images that are EXACTLY what you envision for your project AND save money…you may also be able to “stock up” on images that you can bank for future projects.
🙂 It was a no-brainer for me.
Marketing Migraine Campaign for LinktoEXPERT
“Michelle Walker Nault has worked with LinktoEXPERT in many capacities. She created our logo, provided feedback and support as we built the infrastructure for our portal, helped write and refine scripts for promotional videos and testimonials, provided professional headshots and photography services for myself and many of our members and most recently developed our new marketing campaign, “Got a Marketing Migraine?” This campaign is geared towards attracting new business for LinktoEXPERT by promoting our new support services that take the “pain” out of developing content and managing promotional and marketing activities for our members.
Every time I use the flyer she created in a presentation, attendees always ask if they can
keep a copy because it makes such a big impression on them.
If you want to grab your client’s or prospect’s attention using high impact marketing materials, photography and concepts that produce results AND present your brand, products or services using powerful messages and killer design… hire Michelle today. Michelle=ROI.
She is truly amazing!”
Chief Connections Officer
Link to Expert
10 Bishop Creek Drive
Safety Harbor, FL 34695
We are always looking for new and unusual ways to market our businesses, products, services and organizations. Gotta be cutting edge. Must be so clever that everyone will revel in our genius and rush to purchase whatever we have to sell at whatever the price.
Remember the first time you were at the state fair and noticed the “1-800-Call-Some-Lawyer” stickers on trash cans? Or the first time you sat down to pee in a bar’s restroom and noticed the nice advertisement on the Stalltactics poster in front of you fixed on the door advertising laser hair removal? Every time I think we’ve covered every place possible, someone surprises me. Darn it…”Why didn’t I think of that?”
This might not be cutting edge or even that clever…but it sure does put good use to people’s up and down time!