Category Archives: Graphic Design

Saturday night illustration project. :-)

Drawing maps is what I do for fun on a Saturday night…what about you?

Top Gun Triathlon Course Map

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Filed under Branding, Graphic Design, Illustration, Marketing

When Your Stock Photography Budget is Limited…Create Your Own Library! #resourcefuldesigner

All independent creative directors and graphic designers have been there… You have an awesome client and project that presents an opportunity for you to shine…however, your budget is little and your vision for the project is BIG. You have a minuscule or non-existent budget for stock photography… so what do you do? Instead of settling for mediocre…YOU create your own image library!  With a little resourcefulness you can save your client AND yourself hundreds, if not thousands, of dollars and give your project a unique, custom look all your own.

After perusing Taekwondo stock images for a project that I am currently working on, (Ferkile’s Taekwondo in Saint Petersburg, Florida) and calculating the costs for the images that I wanted to buy, I determined that I could borrow props from my client and stage exactly what I wanted instead of settling and save money. I could also create a robust library for all future projects for this client.

Since I am also a professional photographer, I had a distinct advantage. You will, however, be surprised at how much money you can save, even if you are not a photographer, by thinking outside the box and hiring a professional photographer in your  network of resources to help you.  Many photographers will be willing to work with you at a reduced fee if you schedule a time that is convenient for them. Make sure you have your shots planned out and are organized. Not only will you be able to  create images that are EXACTLY what you envision for your project AND save money…you may also be able to “stock up” on images that you can bank for future projects.

🙂 It was a no-brainer for me.

Ferkile's TaeKwonDo MWN_0207-2 MWN_0228 MWN_0259 MWN_0362


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Filed under Articles, Creative Marketing Ideas, Graphic Design, Photography

Final Tampa Bay Bolt Run Course Map

Drawing maps for sporting events can be tricky and  time-consuming. Simple running maps are easier than drawing maps for say, triathlons. This particular event features three different running distances. I had to determine which elements and visuals were important to highlight, eliminating anything unnecessary or distracting, so that participants would quickly understand the routes and know where to turnaround. I drew this   final version for the 2014 Tampa Bay Lightning Bolt Run using Adobe Illustrator CC, but you can use most drawing programs to accomplish the same goal. I started with a vector graphic so that we would be able create multiple sizes or file types for any purpose. You might find it interesting to compare this drawing to the Google Map version to see what I left out. 🙂  Here’s the link:

Tampa Bay Bolt Run 2014 Course Map

Tampa Bay Bolt Run 2014 Course Map

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February 26, 2014 · 12:39 pm