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Category Archives: Marketing
Theo Prodromitis, President Out Front Brands, is honored to have been able to help promote, and participate in, the IIFA Global Business Forum, Hosted by the University of South Florida College of Business. Presenting an exciting opportunity for collaboration and networking, the conference is themed, “Indo-U.S. Partnership: A Catalyst for Economic Growth” and takes place at the Tampa Convention Center April 24-25, 2014.
Today, the Indian-American community has been at the forefront of innovation, knowledge-based services, and entrepreneurship, creating jobs and contributing to the U.S. economy. Two-way commerce between India and the U.S. crossed the $60 billion mark in 2012, but there is potential for reaching the $100 billion mark. The Indian economy has grown to be the10th largest in the world, and experts project India will become one of the top five economic powers by 2050.
India and the United States follow business practices anchored in core values of democracy, pluralism, individual freedom, and respect for contractual obligations. These similar values provide a starting point for these two nations to pursue deeper partnerships and enjoy the resulting benefits. However, protectionist policies followed by both nations are obstacles to deeper commerce ties. These policies include barring foreign companies from certain sectors of the economy and raising the cost of doing business through regulations and legal measures.
Theo Prodromitis facilitated one of the first briefing sessions on behalf of the sensitivity training committee for Visit Tampa Bay and unveiled the new IIFA GET Training video. This new video and program is geared towards educating Tampa Bay Area businesses about Indian culture and customs, in preparation for the upcoming IIFA Awards that Tampa will be hosting April 24-26. Forty excited guests representing various businesses and organizations attended this meeting at the Crumb & Cork Tuesday morning in downtown Tampa, March 25, 2014. #IIFA #outfrontbrands #visittampabay
“The information presented by Theo Prodromitis at a briefing for the Downtown Tampa Partnership, was highly informative. I felt her presentation will truly help acclimate Tampa to the great international opportunity coming up in April with the Bollywood & IIFA Weekend. A great conversation about strategies to share in the success of IIFA. I hope other groups and organizations take the time to participate in this diversity training.”
-Michael Laverty, Commercial Manager, City of Tampa Dept of Solid Waste